ADIDAS GLOBAL BASKETBALL

A Sportswear Giant Dramatically Charts Its Course in a Key Category

In a fierce market, adidas needed an inspirational direction for the basketball category to inspire and guide global retail efforts. The solution included prominent positioning of key athletes and the dramatic use of lighting to feature luminescent footwear accents in the 2016 product offering. The resulting shop environment was presented at the adidas global meeting in Herzogenaurach, Germany.