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Teva, for its first store, wanted an experiential showcase that tapped into millennial's version of adventure. For this group, adventure is spontaneous and nearby, often including beer and BBQs. The store design reflected and spoke to the group with integrated storytelling moments and staff authored review of products.
Try on benches contained Teva-proprietary foam cushioning on the seats. Leather draped stuff sacks acted as ottomans. And a richly layered wall behind the cash wrap showcased snapshots and artifacts from a recent Teva brand ambassador's adventure.
Teva sandal straps were used to suspend products at the walls. It was also used to create a textural canopy over the heart of the store in an otherwise spartan build-out. Overall, the store reflected the Teva values and ethos of individuality and freedom.
Teva, for its first store, wanted an experiential showcase that tapped into millennial's version of adventure. For this group, adventure is spontaneous and nearby, often including beer and BBQs. The store design reflected and spoke to the group with integrated storytelling moments and staff authored review of products.
Try on benches contained Teva-proprietary foam cushioning on the seats. Leather draped stuff sacks acted as ottomans. And a richly layered wall behind the cash wrap showcased snapshots and artifacts from a recent Teva brand ambassador's adventure.
Teva sandal straps were used to suspend products at the walls. It was also used to create a textural canopy over the heart of the store in an otherwise spartan build-out.
Overall, the store reflected the Teva values and ethos of individuality and freedom.