PACIFICA

Cosmetic Sauvants Tap into Millennial Secret Code

Cosmetic upstarts Pacifica needed to upgrade their trade show presence. It wanted a booth that represented the fun, creative and irreverent reputation they enjoy. In response, the environment elevated key brand signatures like unicorns and rainbows to playful and functional effect. The large unicorn at the center of the booth was layered and abstracted with colors and gold. Functional mirrors were integrated into the sculpture for visitors to use while testing products. A gold rainbow framed the primary entry point and acted as a pedestal for brand signage. Product was featured on dramatic concaved walls with colorful "string art" canopies. The overall result was focused, fantastical, and fabulous. *This booth was designed in collaboration with Boothster.